Client Background:
Our client “The Arabic Guide” offers a specialized course designed to help individuals learn Arabic, with the goal of enabling them to read and understand the Quran.

Challenges:

• A low ROAS (Return on Ad Spend) of 3, indicating inefficient ad spending
• Lead conversion issues due to a disjointed marketing funnel
• A business development team lacking the necessary skills to manage leads effectively

Doers Media’s Approach:

1. Media Buying Optimization:
   We overhauled the client’s media buying strategy by analyzing key gaps in ad targeting and campaign execution. Our focus was on smarter audience segmentation, precise targeting, and optimizing ad placements to ensure the marketing budget was used efficiently and reached the right audience.
2. Marketing Funnel Revamp:
   A comprehensive review of the marketing funnel showed critical drop-off points that were losing potential leads. We restructured the funnel to make it more user-friendly, ensuring smooth transitions between awareness, consideration, and decision stages. Each stage was refined to guide the leads more effectively toward conversion.
3. Lead Nurturing Through Email Marketing:
   We set up an automated email marketing system designed to nurture leads through personalized communication. This involved segmenting audiences based on their interaction with the content and creating tailored email flows that engaged them at each stage of their decision-making process. By addressing individual concerns and maintaining engagement, we increased lead responsiveness.
4. Team Training:
   We trained the client’s team on two critical aspects:
   a) Hiring Talent: We provided guidelines to help the client recruit skilled personnel capable of scaling operations effectively.
   b) Customer Engagement: The team learned how to handle leads better, improving how they communicated the value of the course and addressed the needs of potential students.

Results:

1. ROAS Increased from 3 to 9:
   Our media buying strategy turned out to be highly effective, raising the ROAS from 3 to 9. This meant that for every dollar spent on ads, the client was generating three times the original return. Not only did we maximize ad efficiency, but we also increased the profitability of their campaigns without escalating ad spend.
2. Conversion Rates Peaked:
   With an optimized marketing funnel and personalized email marketing, conversion rates saw a significant boost. Leads that had previously dropped off mid-journey, now found themselves nurtured through targeted emails and a more streamlined funnel experience. This strategy led to higher enrolment numbers.
3. Team Efficiency Improved:
   The client’s team, previously struggling with lead management, became far more effective after our training sessions. They learned how to build rapport, identify the pain points of potential students, and communicate the value of the course better. This improvement in customer handling directly contributed to the increase in conversions and overall growth.
4. Long-Term Sustainability:
   By training the team to hire top talent and optimize internal systems, the client is now set up for long-term growth beyond immediate ROAS gains. They can scale both their marketing efforts and business operations, ensuring sustained success in the future.

We pride ourselves on delivering not just impressive results but also equipping our clients for future growth. Through our holistic approach, we helped our client achieve remarkable results and position themselves for continued success.

CASE STUDIES