How Doers Media Transformed ROAS from 1.65 to 19 for Pakistani Bookseller Nemrah Ahmed
Client:
Nemrah Ahmed, an internationally acclaimed Pakistani novelist with 12 books to her credit.
The Challenge:
Despite her popularity and a solid fan base, her ads weren’t performing well. With a Return on Ad Spend (ROAS) stuck at 1.65, high Cost Per Click (CPC), and a low conversion rate, the results just didn’t match the investment.
Even with money pouring into advertising, sales weren’t taking off. The challenge was clear:
- Revamp the digital marketing strategy
- Target the right audience
- Turn her ad spend into real revenue
The Approach:
When we took charge of her marketing, we analyzed everything. One thing that we found as a low hanging fruit in doing marketing for her is her massive fan base. We needed to make sure her ads reached the people who were already fans of her work.
We focused on her custom audience—readers who loved her books but just weren’t seeing the right offers. Our team improved her campaigns, optimizing CPC along with using a persuasive ad copy that truly connected with her fans.
The secret sauce was an ‘awareness campaign’ that brought Nemrah’s followers back into the fold. We created special book deals that were too good to ignore. We used heatmaps to understand audience behavior, making real-time adjustments to ensure her ads were constantly hitting the sweet spot.
The Results:
The turnaround was stunning. In a short time, Nemrah’s ROAS soared from 1.65 to 19. Everything seemed to go in her favour. CPC dropped, conversions shot up, and her books started flying off the digital shelves.
Our strategy didn’t just boost sales—it reignited her fan base and gave her the visibility she needed to grow even more.
This was a proud moment for the Doers Media team, proving that with the right strategy, even a struggling ad campaign can turn into a major success story. You just need to exactly identify which thing isn’t working. Take that and turn the tables to get everything on track.
4.9 based on 600+ reviews
Hi, I’m Aamir Ahmer. With over 13 years of expertise in the marketing industry, I’ve dedicated my career to maximizing returns on investments for my clients. Throughout this journey, I have had the privilege of serving over 1,000+ clients and coaching more than 10,000 students.
By managing a $2M ad spend with precision, I've consistently maintained an average Return On Ad Spend (ROAS) of 650%. Ready to see your business generate some crazy amount of revenue?
4.9 based on 600+ reviews
Hi, I’m Aamir Ahmer. With over 13 years of expertise in the marketing industry, I’ve dedicated my career to maximizing returns on investments for my clients. Throughout this journey, I have had the privilege of serving over 1,000+ clients and coaching more than 10,000 students.
By managing a $2M ad spend with precision, I've consistently maintained an average Return On Ad Spend (ROAS) of 650%. Ready to see your business generate some crazy amount of revenue?
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RESEARCH
Assess your brand’s unique needs and objectives to understand the landscape.
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Develop tailored goals and a comprehensive plan to achieve optimal results.
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A DISCOVERY CALL WITH US WILL LEAD YOU TO:
Significantly lower your customer acquisition costs through precision targeting.
Optimize your ad performance by increasing click-through rates and reducing your cost per click.
Maximize your conversion rates to ensure each campaign delivers peak revenue generation.
With over 13 years of success in search engine marketing, we’ll ensure your ad spend produces exceptional ROI. Our team will develop a targeted search engine marketing strategy that’ll bring down costs while drawing in more qualified leads. In short, you’re investing in the results that truly matter.
4.9 based on 600+ reviews
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