Client:

A client offering the course “Makhaarij: Tajweed ul Quran” aimed at helping learners understand the Quran more effectively and correctly. 

Challenge:

The client’s ad campaigns were performing well on the surface, generating a high volume of leads. However, despite these efforts, the conversion rates remained disappointingly low. It was clear that there was a bottleneck in the process, but the root cause needed deeper investigation.

Our Approach:  

Team Doers Media Pvt. Ltd. started with a detailed audit of the client’s lead generation and handling process. We quickly identified the core issue. The issue was that, the business development team wasn’t actively nurturing or converting them. This led to lost opportunities, poor follow-up, and ultimately, low conversions.

Strategy:  

To address this, we took two critical actions:

• Business Development Reinforcement:

We recognized the importance of lead nurturing. So, we hired a specialized business development expert for the client to ensure all incoming leads were promptly and effectively dealt with. This person’s role was to engage the leads, answer their queries, and convert interest into enrollments.

• Improving Lead Quality:  

While the business development team worked on improving the follow-up process, we also re-evaluated the client’s ad campaigns. We optimized their ad targeting, email automation and ad types to attract higher-quality leads, focusing on those who were more likely to convert.

Results:  

With the business development specialist in place and our optimized ad strategy targeting high-intent leads, the client’s conversion rates went crazy. What was once a sluggish pipeline, became a steady stream of eager students enroling in the Makhaarij: Tajweed ul Quran course.

The shift was immediate and measurable:

• Dramatic Increase in Enrolments: The client saw a surge in course registrations, transforming their lead pool from mere inquiries into committed learners.
• Higher-Quality Leads: Our ad optimization efforts ensured that the leads coming in were not just numerous but primed for conversion, reducing the wasted effort on uninterested prospects.
• Seamless Lead Management: The newly appointed business development expert brought efficiency and focus, ensuring no lead slipped through the cracks and every potential student was engaged effectively.

This combination of strategic ad targeting and expert lead nurturing led to a significant and sustained boost in enrollments, proving the power of an integrated approach. What was once a challenge became a success story in digital marketing and lead management. This is what Doers Media is all about!

CASE STUDIES